The growth of our community crushed our goals for January 2017!
We've had a chance to get to know some of our most dedicated followers better through the Pop Up Profile series and PB [&] Journal. Over 200 people signed up for our first newsletter. Our Instagram community is approaching 50,000 followers. AND we started to get to connect with new members of the community who are all about pinning!
But growth on social media does have it's challenges. It's a free resource after all and nothing is ever completely FREE.
This month on Instagram we experienced our first copycat account and our first deleted photo. Grrrr...
Thankfully we check in our IG community multiple times a day, so we caught the copy cat early and reported the account before it gained too many followers. We also received our first notice from Instagram that our photo for the "Our Fit Family Life Profile" was removed because it "doesn't follow community guidelines."
Admittedly, these moments felt a bit defeating. They were our first negative experiences for our community. Free social media does have it's price and sometimes it's our own spirit that pays.
But moments like these are small in the grand scheme of what we're likely to encounter as we continue to grow. So, we dust ourselves off and take note of what we learned.
- Real time check ins- No one is responsible for our account but ourselves. To date, we don't use scheduled apps to manage our posts and everything we write is live. YES! you will find typos at times. We're humans writing and we're okay with being imperfect.
- Monitoring hashtags- We scroll through #pumpthebump mainly to enjoy all of the posts you are sharing with each other but also to stay alert to our name being used inappropriately. [boy, those body builders who pump iron have no idea what they get themselves into] If we have concerns about how Pump the Bump is used, we will always be upfront and contact an account directly.
- Stay positive- The best offense is a good defense. We are about building people up and have banded together with like-minded mamas who have the same philosophy. When a comment or a post associated our community doesn't fit the vibe of our tribe, members of the community are often faster to respond (or report it) than we are. So THANK YOU for being the eyes in the back of our head and having our backs!
We'd love to hear from you on what growing pains you've experienced in creating your own community through social media and blogging. If we can champion each other to maintain healthy fitness lifestyles, why not also help each other build healthy businesses too!
Share your experience with us at firstname.lastname@example.org.